Creative, music, data & technology

welcome to record company guy

Your Beacon in the music industry

A modern agency and music industry innovator for forward thinking and entrepreneurial labels and artists.


We are thought leaders in a rapidly changing industry. We prioritize brand development alongside high-growth development. We believe this dual focus serves as a valuable model for the recording industry. Together with the clients we work for, we love to market the client brand name, as we offer so much more than relying on a handful of artists on a roster.

We believe that an agency / label can give a positive context to you as an artist, even if you already have a large following. In the case of already having a large audience, music released through one of our affiliate labels, with a history and a high degree of freshness can help you and your listeners understand what you are about.


We understand that artists rely on the Internet to iterate their creative process in front of a seemingly infinite, increasingly distributed audience. As a result the subsequent confusion continues to rise in music marketing and distribution, especially around issues of monetization and ownership.

Being an industry innovator, we understand that the present challenge is to bridge the gap between the music and the business. For that reason we took all our learnings, and brought software developers and artists together, resulting in a powerful platform called PlayTreks: Distribution to all major streaming stores, track music in the artist data dashboard and discover music in charts & playlists, insights from social media, and find out what people are listening to, all in ONE place


Our main label, Massence Records gives you complete independence and control over your economic fate, while we oversee all aspects of developing, marketing and distribution of your work.

We are an artist-run agency, platform & label where artists, DJ’s, producers are running their own digital-only labels while we take care of the work normally done by a record label. This DO IT YOURSELF business model fits well with all kind of music.

The advantage for you as an artist, DJ or producer when embracing this total power shift means not only exerting more control, but also coping with different lifestyles and busier schedules. You can focus on touring and performing.

Record Company Guy Affiliations

Sometimes it seems that there is an endless list of streaming, social media, and digital radio station platforms and that all of these define the music business. The digital world has given artists many opportunities to promote music, connect with fans, and ultimately grow their careers. The flip side of all these platforms is: it is difficult to monitor performance across all platforms and mediums available as they are mostly “First-Party” data only. Hence we recommend PLAYTREKS

As music quality is key to stand out, we highly recommend LANDR. Professional audio mastering with instant results. Sound like a pro without paying studio rates or learning complex plug-ins. Also available at LANDR, unlock your creativity with a library of over a million sounds and find the samples you love faster.

the partner that helps build your brand and relentlessly executes your vision, by providing artist development, data insights and management services